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Travel tips, hotels, food, sightseeing in Agadir

Agadir is a city in the Southern part of Morocco. 

Agadir is mainly a touristic resort intended to be crowded with European tourists that go there in cheap packages. It has a nice beach and all the facilities for beach-tourism. The city itself is quite ugly and not very clean or ordered. Anyway, it's cheap, and for being Morocco is a comfortable place. Agadir is very interesting for it's location. Around Agadir you can find very nice and empty beaches, and the region of the Antiatlas, the Sahara desert, some natural parks are very close and accessible for a low fare if you flight from some parts of Europe. 

Get in
Airport-taxi 150 Dh during the day and 200 Dh during the night (if you arrive during the evening, the change is about 8:00pm). Bus 60 Dh, if you are three or more, 40 Dh. The stop in Agadir is at the Sahara's hotel parking. There is a company that has a telephone number: (0)28 82 20 17 and can bring a taxi to your hotel at any time of the day or night and costs the same that taking the taxi at the street. They speak Arabic, French, English and German. There is no train connection to Agadir, you can only use the bus as a public transport. Agadir's bus station is at he Sahara hotel's parking, and is possible to take grand taxis there. There's a city at about ten kilometers, called Inezgane, which is the region's bus hub. Is very usual to arrive there and not to Agadir. The grand taxi to Agadir costs from 4 Dh/person. Go to Inezgene from the airport, which is closer, easier to catch there bus to Marrakech, Ouarzazate, Taroudannt and other places. Not touristic as modern Agadir! 

Get around
Most of the Agadir's petit taxi are quite legal and use the taximeter (you can ask the driver to do it without problem). If you go around the center, they will ask you normally from 10 to 20 Dh. There are also some buses but, as usual, they are very crowded, slow, and pass with low frequency. The touristic city is small enough to go walking instead of going by bus. 

Around Agadir
At 40km south from Agadir, there is the Souss-Massa river national park. At about 80km east from Agadir, there is the city of Taroudannt, which really worths the visit if you don't plan to visit Marrakech or other big historical cities. The coast northern to Agadir has very nice and accessible beaches, like Taghazout at 15 km. You can get to these towns using the Zetrap bus lines that leave from the center of Agadir. Agadir hasn't got many things to visit since it's mainly a new city and a touristic resort. 
The main attraction is the beach, which is very big, without wind and not very crowded. There's part of the original fortress which is at the top of the hill beside the city, over the huge painting. It's possible to arrive there by taxi, bus or even small mopeds that are for rent at the surroundings of the Hotel Kenzi (,more than 100 Dh an hour). There is a small zoo, called "Vallée des Oiseaux". The entrance is very cheap, 5 Dh adults and 3 Dh for the children. There is a very nice cage you can walk inside, many birds from all the world, some goat-like animals from the Atlas, even exotic mammals. The Agadir children goes there also to play in a small and crowded game zone. To arrive, go to the Uniprix, and the main gate is at the other side of the street at the right (Av. Hassan II). 


Agadir is maybe the city with the least charm to buy the typical Moroccan handcraft goods. All the souk is around a big square behind the Uniprix (Blvd. Hassan II with Ave. Sidi Mohammed). There is a concrete building called Marché centrale with many shops inside. Is possible to get in also from Ave. Prince Moulay Abdallah. All the goods are made outside the Agadir region, and it's difficult to find them at a good price. The good thing of buying in Agadir is that there are many fix-price shops, which is good if you don't know how to haggle well. In fact, you may find that the cheap things you bought in Marrakech are not so cheap! In the Uniprix shop is possible to buy small typical pieces in maybe the least authentic shop in Morocco, but the prices are no so high and there is nobody pushing you to buy. 

There are three main zones to eat in Agadir: 
New Talbourjt: The cheapest restaurants are here. There are menus for 35 Dh. It's one of the cheapest zones in Morocco for tourists. 
The beach: Next to the beach, there are many restaurants. You can find from international fast food to Indian food, good fish restaurants, etc. It's the most expensive and touristic zone. 
Around the Uniprix: It's the mid price zone. There are touristic restaurants and some restaurants for the local people. 

Agadir is touristically prepared for Europeans, so you can find night clubs in the touristic zones, where you can find more tourists beside the usual locals looking for tourists.
Alcohol is found in all the touristic places.
If you are looking just to talk and drink something during the evening, you can go to the nice and big cafes that are at ave. Hassan II, like La Fontaine, La Veranda, Le Dome, etc. It's a real ritual for many Agadir citizens. 

Attractions in Agadir

A haven of rest and relaxation, built in an exceptional location bordering one of the most beautiful bays in the world, Agadir enjoys fine weather all year round and boasts top ranking hotel facilities. Rest assured Agadir will provide you with a dream holiday at any time of the year. Not only is it a first class seaside resort, it is also a springboard for all your excursions, from exploration of hinterland rich in curiosities to adventure in the deep south. With its tens of kilometers of beaches, Agadir has over the course of time built up a tourist industry recognised and much appreciated worldwide: water sports, underwater fishing, sunbathing, yachting, to name but a few of its attractions. Throughout the year, Agadir welcomes hundreds of thousands of tourists whose every wish is catered for by the superbly equipped hotels.

Agadir Beach

Between the fragrant green of Eucalyptus and the bewitching azure of the ocean – waters as blue as the sky above them from which an eternally blazing sun shines down - stretch tens of kilometres of golden sands; the superb beach of Agadir.

Avenue des FAR

Taking a stroll down the Avenue des FAR, one of the town’s main streets and liveliest areas, you can pay a visit to one of the many pedestrian precincts running off it, eat at one of its multitude of restaurants or browse through the wares in the local craft shops.

Boulevard Hassan II

This magnificent boulevard, with its series of pedestrian precincts and its many restaurants, boutiques and shops, bisects the town centre and along with Avenue du General Kettani, Avenue des FAR and Avenue Mohammed VI makes up the lively heart of the modern city of Agadir.


Around its immense and charming beach, the town of Agadir has an attractive corniche, a sort of long avenue you can stroll along, lined with several restaurants, shops and entertainment. It is a wonderful place for a walk by night and by day and attracts a large number of visitors. 

The Central Market

Like many other of the country’s markets, Agadir’s central market is famed for the infinite variety of spices on offer, most of which are produced in the surrounding region. 

The Port of Agadir

Since its rebuilding, Agadir has become a modern fishing port and is surrounded by a score of canneries and food-freezing plants. Early produce, citrus fruits, canned goods and mineral ores are among the main exports handled here. Agadir has surpassed its rival Safi to become one of the world’s leading sardine ports in the world, and fish auctions are held in the covered fish market every afternoon.

Agadir Museum

Founded in 1992 on the premises of the Municipal Theatre, Agadir Museum is primarily devoted to popular arts and traditions of the Souss valley and the Saharan regions. It houses a major collection of traditional artifacts gathered together by Bert Flint, a Dutch connoisseur of local crafts who settled in Morocco in 1957. The museum is also worth visiting to compare its exhibits with the craft products on sale nowadays. 

Boulevard 20 Août

Located between Boulevard 20 Août and Boulevard Mohammed V, the resplendent Vallée des Oiseaux (Valley of Birds) is a beautifully laid out and well maintained park where you can get to know all about the local fauna while the playground at its centre will .keep your kids occupied for hours on end.

Boulevard Mohammed V

Drawing a line between the modern city and the tourist zone, Boulevard Mohammed V differs from the other avenues by reason of the architectural unity of the outstanding hotels that line it.

Agadir Theatre

The Theatre’s exterior and interior design, with its semi-circular amphitheatre is reminiscent of ancient Roman theatres. The stage, surmounted by a kind of hanging garden, is a venue for concerts and shows all year round. 

The Kasbah of Agadir

Agadir’s most beautiful site, the citadel looks down on the ocean and the town from a height of 236 metres, an ideal spot to admire the sun setting over the bay. It was built in 1540 by Mohammed Ech-Cheikh (founder of the Saadian Dynasty) as a base for his besieging army and later served to protect the town from Portuguese attack. Two centuries later, in 1752, the place was reinforced by Moulay Abdallah, who established a garrison of two thousand men there. Now, after the earthquake, only a few partially repaired sections of the ramparts remain, along with the main gate, over which an inscription in Dutch reading, "Fear God and Respect the King" reminds us that the Netherlands established a trading post there in 1746 under the sovereignty of the Saadian Sultan. 

The tourism sector

Such a beautiful town as Agadir, with the sun shining virtually all the year, renowned for its seaside tourism is bound to have an area dedicated to hotel facilities able to satisfy local and foreign demand. After the implementation of several luxury hotel projects, the number of hotels has been almost doubled, with a capacity of more than 25 000 beds. 

The Surroundings of Agadir

Massa River 

Leaving Agadir, you cross a largely deserted area, stretching as far as the Ait-Belfa junction. It is said that there is a whole city buried beneath the sand in this back of beyond. This is perhaps Massa, renowned of old, apparently a port where ships coming from Europe docked. In 1991, the region at the mouth of the river Massa was designated as the Souss Massa National Park. This nature reserve covers 13,000 hectares of land and water and hosts numerous species of birds, amphibians and reptiles, all of them fed and watered under the watchful eye of Mother Nature.


Taghazout is a delightful little fishing village about twenty kilometres from Agadir. To its south a magnificent sandy beach stretches over tens of thousands of metres. There is much worth exploring in the hinterland - waterfalls, oases, and valleys – and the coast is ideal for such activities as diving, sailing, rambling and of course surfing, for which it is one of the finest spots in Africa.


Behind fine crenellated walls of pink ochre lies Tiznit, founded in 1881 by Sultan Moulay Hassan during a wide reaching campaign to impose his authority on the tribes of the region and drive out the Europeans. 

The town contains a Medina, a Mellah and a Mechouar all well worth visiting and is famous for its handicrafts, especially the silver Berber jewellery, formerly the specialty of Jewish craftsmen.


A mountain oasis in the depths of Soussi country, Tafraout stretches over valleys where almond trees blossom to mark the coming of spring. Scattered formations of pink granite rock assume fantastic shapes in our imaginations as the sun goes down. It is the capital of the Ameln region, a Chleuh tribe known for their business acumen. The town is of traditional architecture; its square houses are built from ochre pink-coated stone and usually have central courtyards, low corner towers and narrow white-bordered windows.


Nicknamed "little Marrakech" for its lively souks and the ochre red of its palm-fringed ramparts, Taroudant, former Souss capital, is a peaceful little town famous for its handicrafts and silver Berber jewellery. Although a little off the tourist beat, Taroudant, gateway to the Anti-Atlas and High Atlas Mountains is a popular base for trekkers.

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